Hotel and Restaurant Performance: Easter Week 2025 Overview
Apr 28
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The Easter holiday week of 2025 (April 13–19) brought a shift in travel and dining behavior across the United States, with notable impacts on the hotel and restaurant industries. Here’s a deep dive into how different regions and sectors performed compared to Easter Week 2024.
U.S. Hotel Performance: Easter Week 2025
National Overview
According to STR data, the U.S. hotel industry experienced a downturn during Easter Week 2025:
Revenue per Available Room (RevPAR): Decreased by 9.3% year-over-year.
Occupancy: Dropped by 5.4 percentage points compared to the previous year.
Average Daily Rate (ADR): Declined by 1.3% year-over-year.
These declines were largely driven by the timing of Easter and Passover, which affected traditional travel patterns. Compared to 2024, when Easter occurred earlier in the year (March 31), the later holiday in 2025 combined with economic uncertainty softened travel demand.
Regional Highlights
Beach Destinations: Areas such as Myrtle Beach, Norfolk/Virginia Beach, and the New Jersey Shore saw stronger hotel performance, benefiting from warmer spring weather and school break travel.
Top 25 Hotel Markets: These markets, including New York, Miami, and Orlando, saw a steeper decline in ADR compared to secondary markets.
U.S. Restaurant Sales: Easter Week 2025
National Trends
The restaurant industry showed a mix of cautious consumer behavior and targeted promotional efforts:
Closures on Easter Sunday: Major chains like Chick-fil-A, Chipotle, and Raising Cane’s closed nationwide to allow employees time with their families.
Special Promotions: Restaurants such as Applebee’s offered Easter Sunday promotions (e.g., free kids' meals) in targeted regions like New York and Connecticut to boost family dining traffic.
Overall restaurant sales volume was slightly down compared to Easter Week 2024, reflecting consumer caution in discretionary spending, though catering and group dining services showed continued growth.
Regional Highlights
New Jersey: Local establishments like Adelphia in Deptford hosted Easter buffets and reported strong in-house traffic, driven by regional family celebrations.
New England: Benefited from increased local dining as families chose nearby gatherings over travel.
Comparative Summary: Easter Week 2025 vs. Easter Week 2024
Metric | Easter Week 2025 | Easter Week 2024 | % Change |
Hotel RevPAR | Decreased significantly | Flat to slight growth | -9.3% |
Hotel Occupancy | Decreased by 5.4 pts | ~65–68% range | Approx. -7% |
Hotel Average Daily Rate (ADR) | Down 1.3% | Slight increase (~+1–2%) | Approx. -2% |
Restaurant Sales Volume | Slightly down | Stable | ~-2% to -3% |
Restaurant Catering/Group Sales | Up, especially for events | Strong growth trend | +5% to +10% |
Key Takeaways
Hotels: The shift in Easter and Passover dates contributed to lower national hotel performance in 2025 compared to 2024. Beach markets outperformed major urban centers.
Restaurants: While overall restaurant visits softened, catering and group-oriented services remained resilient, signaling a shift toward family and group celebrations over individual dining.
Consumer Behavior: Continued cost-consciousness and preference for local experiences defined Easter Week 2025, impacting both travel and dining industries.
How Vanguard Food & Beverage Thynk Tank Supports Hotels and Restaurants
In a competitive market where consumer behaviors shift rapidly during key holiday weeks like Easter, having the right strategy is critical.Vanguard Food & Beverage Thynk Tank empowers restaurants and hotels to adapt, grow, and thrive through:
Data-Driven Insights: We analyze real-time hospitality and restaurant trends to help you make smarter operational and marketing decisions.
Revenue Optimization: Our strategic solutions focus on boosting RevPAR, restaurant sales, and event catering revenue, even during seasonal slowdowns.
Guest Experience Innovation: From holiday promotions to loyalty programming, we design campaigns that drive foot traffic and repeat visits.
Training and Development: We deliver workshops and Thynk Labs for leadership teams, helping brands stay agile in evolving market conditions.
Why Choose Vanguard F&B Thynk Tank?
Customized action plans based on your market and competition.
Access to exclusive trend forecasts and consumer insights.
Proven track record of improving bottom-line results for hospitality businesses nationwide.
Stay ahead of the curve. Let’s turn today’s challenges into tomorrow’s wins.
🔗 Connect with us: Vanguard Food & Beverage Thynk Tank
#HospitalityStrategy #HotelMarketing #RestaurantGrowth #EasterSales #HospitalityInnovation #FoodandBeverageTrends #RevenueManagement #GuestExperience #VanguardThynkTankSources:
Sources: STR, CoStar, Axios, Toast, CT Insider, Adelphia Restaurant
