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Must Read !!! Consumer Spending Habits. Does The Summer Save Your Business? Do You Want A Thicker Buffer?

May 29

2 min read

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The summer quarter (June–August) consistently represents up to 35-40% of annual revenue for restaurants and resort-based hospitality businesses. Missing the mark during this window can have year-round consequences.

Revenue Potential by Segment:

Segment

Avg. Summer Bump

Contribution to Annual Rev

Hotel Restaurants

+25%

Up to 20%

Independent Fine Dining

+30%

Up to 50%

Beach/Resort Hospitality

+45%

Up to 60%

Quick-Service Restaurants

+18%

Up to 35%

If you’re not planning now, you risk getting outplayed by competitors who are dialing into data-backed strategy and consumer-focused innovation.


Consumer Spending Habits. Know How Your Guests Are Spending Their Money.


Consumer Behavior Trends: Opportunities for Engagement

Deloitte's ConsumerSignals reveals that while consumers are planning more trips, they are also more budget-conscious.This presents an opportunity for hospitality businesses to offer value-driven experiences that cater to this mindset. By understanding and adapting to these trends, restaurants and hotels can attract and retain customers effectively.










🚀 How to Maximize Summer Revenue: Enter Vanguard Thynk Tank


The Vanguard Food and Beverage Thynk Tank is designed for operators who want to:

✅ Boost ancillary revenues✅ Improve guest experience through personalized programming✅ Optimize labor and inventory with predictive demand models✅ Launch seasonal LTOs (limited time offers) and experience packages✅ Implement low-lift, high-impact revenue levers

This isn’t theory—it’s real strategy with real outcomes. If you don’t see a year-over-year revenue increase, our services are completely free. No risk. Just profits.


🔧 Example Initiatives We Deploy: We will personlize startgies based on your operation. Here are some examples of what we did for other properties!!!!!!


  • Pop-up themed dining nights to increase weekday traffic

  • Happy Hour + Loyalty Combo Programs to boost check averages

  • Room + Dining Experience Bundles to increase per-guest spend

  • Family & Event Packages tailored to summer group travel trends

  • Revenue Management Dashboards for real-time data insights



📅 Book a Strategy Session—Let’s Make This Summer Your Best Ever


👉 Contact us at jtripodi@vanguardfoodandbeveragethynktank.com to schedule a session. We’ll dive into your specific business model and show you how to extract maximum value from the upcoming surge.


⚠️ Remember: If we don’t increase your revenue, you don’t pay.


💬 Final Thought

This summer is shaping up to be a record-breaker—but only for those who are prepared. The smartest operators are investing in strategic planning now, before the wave hits.

Don’t just ride the season—own it with Vanguard Food and Beverage Thynk Tank.


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